Digital Marketing | PR & Communications | Social Media Strategy | Content Management

DIGITAL MARKETING | PR & COMMUNICATIONS | SOCIAL MEDIA STRATEGY | CONTENT MANAGEMENT

Hey there, I’m Laura.

 
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writing non-awkward intros is a skillset all its own

Marketing = Telling A compelling story.

As a seasoned marketing professional, I specialize in building and executing innovative social media strategies that drive meaningful results. With expertise spanning social media management, paid advertising, influencer marketing, copywriting, people management, and PR coordination, I bring a well-rounded skill set to the table. My background in the outdoor industry and mental health, paired with my certification in sex education, gives me a unique edge in crafting authentic, values-driven content.

I thrive on helping brands build momentum through strategic campaigns that resonate with their audiences. Here's what that looks like:

Strategically developing purpose-driven social media platforms through both organic and paid methods. I have a track record for growing engaged online communities by the tens of thousands across the most popular social media platforms. Curating and creating custom content? Working with influencers to develop diverse, thoughtful programs? Building and maintaining targeted paid advertising campaigns? Check, check, and check.

Producing and hosting podcasts focused on the human experience. Projects I’ve worked on— from providing online sex education to hosting women-led outdoor and road travel conversations— have done some brag-worthy things like winning awards, garnering over 1.2 million downloads on a single show, and ranking in the top 10 on various Apple Podcast categories.

Creating quality content as a professional photographer and writer. With over 14 years under my belt in professional outdoor, lifestyle, and event photography, I’m more precious with stories than I am with my gear. That means this work can often take me to remote, beautiful places. My passion for writing translates to scripts, articles, e-books, and copywriting for brands— from social media to email to newsletters.

I’m especially drawn to brands in the outdoor industry or sexual/mental wellness sectors that share my passion for impactful, values-based storytelling. In the outdoor industry, I am particularly focused on promoting inclusive, impactful campaigns that reflect my commitment to recreation, inclusion, and sustainability. In the sex education and mental health spaces, I create content that educates through entertainment, encouraging curiosity and engagement.


Now that you have the bird’s eye view, let’s dig into the details.

Your voice carries further than you realize. Make sure it echoes back something you stand by.
— Laura Borichevsky
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Want to keep in touch?

Let’s get connected.