all hands on deck

Crisis Management

Winter Park Resort

As the Social + Content Manager for Winter Park Resort, regular crises can always be a potential due to the inherent risk involved in downhill winter sports and a dynamic outdoor environment. I have consistently demonstrated the ability to handle crises with thoughtfulness, calm, proactivity, and an eye to future learnings— both for myself and for my team.

In December 2024, I successfully took a leadership position on the crisis communications team for an operational failure of the Winter Park Gondola, which made national news across multiple outlets due to the timing of the mechanical issue and the necessary evacuation of over 175 guests. Social media was a critical channel to answer guest and public questions, share updates, and mitigate misinformation.

On a smaller scale related specifically to diversity within the ski industry, I took the lead on communication efforts related to Heniiniini’ project (in partnership with NativesOutdoors) and a divisively-worded social media post from Ski Magazine. You can find a case study outlining the situation and outcomes here.

Lastly, I have experience working diligently to lead case study-based trainings for my team members, which helps with their professional development in this social media management/PR skill in a less reactive environment that can come with real-time crises.

She Explores

In 2019, I created Community Guidelines for She Explores (a large Instagram and Facebook platform) to solve a need to consistently moderate reactively due to harmful comments and unclear community guidelines. These Community Guidelines were implemented on both Instagram and Facebook Groups platforms.

Through research across various social media platforms and my own experience in social media management, leadership development, and facilitation, I developed the Community Guidelines with the intention of maintaining organic conversation while providing a foundation to offer guidance to community members as well as moderators as the need arose.

Not only were these guidelines well-received within the community, but they led to less reactive moderation and more autonomy within the admin team to make decisions. In addition, we saw less confusion from community members, and more opportunities for everyone to be in a safer online space where everyone could share more openly.